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Office linc:
a one stop window for your complete writing solution. |
Location:
Saltlake, Kolkata |
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| You are here : // News |
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| News |
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| linc Pen appoints Shah Rukh Khan as brand ambassador |
| - Monday - Oct 13, 2008
Televisionpoint.com Correspondent | Kolkata |
linc Pen,and Plastics, a branded pen company, has appointed Bollywood actor Shah
Rukh Khan as their brand ambassador. This is the first time that linc Pen has opted
for a celebrity ambassador to endorse its products.
Deepak Jalan, managing director, linc Pen, says, "We are very proud to have Shah
Rukh Khan as our brand ambassador. Khan is someone who personifies style,
entertainment and popularity and these values resonate perfectly with our brand
attributes as well."
linc will be spending Rs 8 crore this year for advertising and marketing. linc
accounts for 5 per cent of the Rs 500 crore western India market for writing
instruments. Pan-India, the company has an 9 per cent market share with Cello and
Reynolds being the major competitors. The pen industry in India is worth Rs 2,000
crore. |
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