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Office linc:
a one stop window for your complete writing solution. |
Location:
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| You are here : // News |
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| News |
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| linc Pen signs on SRK as brand ambassador |
| - Campaign India Team, Mumbai, 14 October, 2008 |
linc Pen,has roped in Shah Rukh Khan as its brand ambassador. This is the first time
that the company has hired a celebrity brand ambassador to endorse its products.
The brand hopes that the association with Khan will boost both the brand value and
its customer base, according to an official press release.
Deepak Jalan, managing director, linc Pen said, "King Khan is someone who
personifies style, entertainment and popularity and these values resonate perfectly
with our brand attributes as well. Moreover, SRK cuts across age groups and
demographics and appeals to a universal audience just like our products and was
therefore a natural fit for the brand."
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